ARTS 224 Quiz 4, 5, 6

ARTS 224 Quiz 4, 5, 6

Quiz 4

1. A designer must determine whether symmetrical versus asymmetrical margins function best and have more
2. How does the format play a role in composition?
3. Contrast would not be necessary for which of the following?
4. What roles does proportion play in graphic design? Which response is incorrect?
5. The aim of chunking is to break content into digestible amounts to make reading
6. Designers employ a grid because it acts as a compositional structure that provides continuity and
7. What is the rule of thirds?
8. When designing a poster, what should you always employ to ensure communicating your design concept? Select the incorrect
9. A goal of poster design is to always design the communication from the top
10. What is one main design consideration when designing a poster series?

Quiz 5

1. What is branding, and what might a branding program encompass? Select the incorrect response.
2. What is the purpose of branding?
3. Brand strategy is the core tactical underpinning of branding, uniting all planning for every visual and written brand expression.
4. A visual identity is only the brand name and tagline.
5. Using very different typeface(s) for each solution media channel is a consideration for establishing coherence across a brand identity.
6. On behalf of a brand, cause, individual, or group, an advertisement is a specific message constructed to do what?
7. A conventional creative team in an advertising agency is composed of a copywriter and an art director.
8. Which is not a goal of advertising?
9. An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own.
10. An integrated media campaign works across media channels, which might include print, broadcast, interactive, mobile, social, video-sharing, other screen-based media, out-of- home media (outdoor, public), and unconventional media.

Quiz 6

1. What does web design involve?
2. Information architecture is the organization of website content into hierarchical order.
3. Information architecture is the designer’s guide to the design brief.
4. When designing with type for the screen, which of the following would not be among the considerations for a typeface?
5. Always remember that the grid should accommodate the content and not force the content into an unaccommodating grid.
6. Which of the following are not among the mobile design basics?
7. The three phases of production are preproduction (planning; storyboard), production (creation; actual making of the motion piece), and postproduction (usually, editing, soundtracks, and corrections).
8. Which of the following would not be among the guiding principles for animation or motion?
9. Information architecture is signage on a building complex.
10. What do people expect and desire from interactive experiences?